Los Angeles based footwear company, K-Swiss has signed DNCE as Global Brand Ambassadors.
DNCE were shot in retro tennis appearal using K-Swiss classic styles and new designs that will be launched soon. DNCE’s initial campaign will launch within the next week.
K- Swiss has signed on the band as a way to appeal to a younger generation of customers.
“Everything retro is making a comeback and I felt like it was really interesting for DNCE to be taking on this retro tennis vibe,” Buchanan said. “They’re a band that has a lot of energy and every member brings a unique perspective. That’s the beauty of working with several people. We’re able to really talk to that younger customer in a way that we hadn’t before.”
DNCE have also designed their own unique K-Swiss shoe that will be avilable for purchase later this year.