DNCE has been named as the global brand ambassadors for JBL.
Beginning in October, DNCE will help amplify the brands global marketing and awareness programs.
“DNCE is one of the fastest rising musical acts in the industry with an incredible global following, matching up perfectly with the energy and authenticity of our flagship JBL brand,” said Ralph Santana, executive vice president, Chief Marketing Officer for HARMAN.
“Joe Jonas and DNCE have a deep connection with fans that inspires tremendous engagement and a passion for music and culture. We have already begun to collaborate with the band and are planning some groundbreaking activations to bring fans even closer to the artists. Like the JBL brand itself, we want to bring epic experiences to those who love music as much as we do and Joe and DNCE are right there with us.”
See what DNCE had to said about being ambassadors for the company:
“We are excited to partner with JBL, one of the most sought after brands in audio,” said DNCE. “As ambassadors we look forward to working together to share our sound in new and exciting ways.”
DNCE have already help promote the brand by including their headphones and pulse 2 portable speakers throughout their new, “Body Moves,” music video.
DNCE will be appearing in across several JBL marketing and social channels including JBL.com, and will be participating in several select events and experimental campaigns.